HExA Design
IT’S A WAY OF THINKING!
Key Aspects of HExA
HExA
Human Experience Approach
A human-centric design process that allows us to quickly identify, build, and test products and experiences for our customers.
Empathize
To create meaningful innovations, it’s important to know user behavior.
- Empathy is the centerpiece of the HExA design process.
- To empathize is to understand people within the context of the design challenge.
- Observe, engage, watch, and listen form the core of empathy.
- Good designs are built on a solid understanding of these core values.
Define
Framing the right problem is the only way to create the right solution.
- Defining is organizing all observations and draw parallels across the users’ current experiences.
- Defining is organizing all observations and draw parallels across the users’ current experiences.
- It’s about identifying unmet user needs and asking questions such as – Is there a common pain point experienced by different users?
Ideate
It’s not about coming up with the ‘right’ idea, it’s about generating a range of possibilities.
- Ideate represents a process of ‘going wide’ in terms of concepts and outcomes.
- Ideation provides both the fuel and source material for building prototypes and getting innovative solutions into the hands of end-users.
- Ideation is not simply finding a single, best solution but it’s about pushing for widest range of possible ideas.
Prototype
Build to think and test to learn.
- A prototype can be anything that a user can interact with – be it a wall of post-it notes, a gadget put together, a role-playing activity, or even a storyboard. Ideally, it’s biasing towards something a user can experience.
- Prototype involves iterative generation of artefacts intended to answer questions like “What to test with the user? What sort of behavior is expected?”
Test
Testing is an opportunity to learn more about the solution and the end-user.
- Testing is another opportunity to understand user.
- Unlike initial empathy, testing facilitates clearer framing of the problem and more prototypes to test.
- In testing, the feedback is solicited from the test users about the created prototypes.
Implement
It’s about taking an idea in your head, and transforming that idea into something real.
- The success of design thinking lies in its ability to transform an aspect of the end user’s life.
- This sixth step — implement — is crucial.
- It’s about putting the vision into effect and ensuring that the concept is materialized and touches the lives of the end users.
